Read what the industry has to say about research from Ball State University's Center for Media Design. Browse and search our Insight and Research news archives here.
Marketing Daily – MediaPost Blog
by Bob McCurdy
When it comes to how Americans consume media, an important new study makes it abundantly clear that people still love radio.
Perhaps that shouldn’t be surprising as more than 235 million people tune in to radio each week. But a new landmark study shows that radio is second only to television – and a very close second – in how much time the average person actually spends with each medium. Read the rest of this entry »
by Ryan Carney
The Video Consumer Mapping study. I’ve seen the results from this study many times, and I always love it.
Presenting data to a group of people that are interested in arts, creativity, and narrative. But, Bloxham, says, this really is about people.
The original VCM study in 2003 made it into the first iDMAa journal in 2004. How quaint. Read the rest of this entry »
Exploring where digital media is taking society, business and education
Ball State University Social Media Release
By Marc Ransford
MUNCIE, Ind. – The future of digital media and its impact on art, research, industry and higher education is the focus of the International Digital Media and Art Association’s (IDMAA) seventh annual conference Nov. 5-7 at Ball State University. Read the rest of this entry »
- Katy Bachman
Nielsen pulled out its checkbook Friday and deposited $2.5 million into the Council for Research Excellence, dwarfing the financial coffers of the recently formed Coalition for Innovative Media Measurement. The new grant to the CRE, formed in 2005 to conduct methodological research for improving media measurement, brings Nielsen’s total investment to $10 million. Read the rest of this entry »
MediaDailyNews – MediaPostNews
by David Goetzl
When researchers embarked on an initiative to upgrade media measurement, the fund-raising process looked reasonably easy. CEOs at the likes of NBC Universal and WPP Group were enthusiastic backers.
But that was before the economic tailspin.
“This was pre-Lehman Brothers, pre-recession and we got a tremendous amount of support from the CEOs financially,” NBCU research chief Alan Wurtzel said last month. “We honestly had to scale that back.” Read the rest of this entry »
Online Video Insider – MediaPostBlogs
by Mike Bloxham
For some time now I’ve been pondering scenarios in which the majority of the viewing of content originated for TV is viewed off-schedule.
Obviously I’m not the only or the first to do this. As the number of ways in which we can potentially view programming has multiplied, so have the conversations and questions about the impact of such behavior, and the rate at which it will grow and where it may plateau. Read the rest of this entry »
by Mike Bloxham
The nanopossibilities of onboarding
It’s integral to human nature that we ask questions. Similarly, it’s pretty much always the case that once an answer is supplied, it spawns yet more questions. It’s part of the human condition.
The advent of new technologies and media capabilities has extended this craving for information to the point that ever-more complex and intricate media research processes are required in an attempt to keep up with what an outsider might consider an almost pathological pursuit of data. Read the rest of this entry »
By Stephanie Gog
On Tuesday, I returned from my afternoon classes to read a terrifying e-mail.
A virus had been found on my computer, and ResCom would need to reformat and rebuild my machine.
Oh, yeah, and until then? I would have no Internet access in my dorm room for an indefinite period of time. Read the rest of this entry »
You’re not paying attention, dammit! Or at least that’s what advertisers are learning about consumers, as shown by the cute triangles on the line at above right.
Nielsen recently enlisted the Ball State University Center for Media Design to spend a whopping $3.5 million and observe 476 U.S. subjects directly for a combined total of 952 days to see how they really acted in front of TV sets, computer screens, mobile phones and other media devices. The study found Americans on average:
- watch 8.5 hours of content on all screen devices each day,
- spend most of that time, 5 hours and 9 minutes, in front of live TV,
- pay the most attention to television and video games (and the least to other media, such as radio, which tends to be on while John and Jane America do other stuff). Read the rest of this entry »
By Erika D. Smith
Imagine being able to log on to a Web site from your computer at work, cue some cameras stationed around your home and see what’s going on in your front yard. Or being able to use your iPhone to unlock your front door for the cable guy from 20 miles away.
Sound cool? Read the rest of this entry »
