Captiva Weather Report: Sunny, Warm, And Chance of Buzz

MediaPost Blogs – Search Insider

by Aaron Goldman

Next week, many of my friends and colleagues will be descending upon Captiva Island, Fla. for the biannual Search Insider Summit. I had been very much looking forward to joining them but, alas, the best-laid plans of mice and men often find their cheese has been moved.

Unfortunately, this means I won’t be able to keep tabs on the Buzz-o-Meter but Frank Lee of The Search Agency has kindly agreed to keep his fingers on the pulse of the Capitva buzz in my stead.

In today’s column, I’ll share the results from the past seven summits to see what trends we can identify and help people “skate where the puck is going” or, more appropriately, “sail where the boat will be” in Captiva.