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by Ryan Carney
The Video Consumer Mapping study. I’ve seen the results from this study many times, and I always love it.
Presenting data to a group of people that are interested in arts, creativity, and narrative. But, Bloxham, says, this really is about people.
The original VCM study in 2003 made it into the first iDMAa journal in 2004. How quaint. Read the rest of this entry »
Exploring where digital media is taking society, business and education
Ball State University Social Media Release
By Marc Ransford
MUNCIE, Ind. – The future of digital media and its impact on art, research, industry and higher education is the focus of the International Digital Media and Art Association’s (IDMAA) seventh annual conference Nov. 5-7 at Ball State University. Read the rest of this entry »
- Katy Bachman
Nielsen pulled out its checkbook Friday and deposited $2.5 million into the Council for Research Excellence, dwarfing the financial coffers of the recently formed Coalition for Innovative Media Measurement. The new grant to the CRE, formed in 2005 to conduct methodological research for improving media measurement, brings Nielsen’s total investment to $10 million. Read the rest of this entry »
MediaDailyNews – MediaPostNews
by David Goetzl
When researchers embarked on an initiative to upgrade media measurement, the fund-raising process looked reasonably easy. CEOs at the likes of NBC Universal and WPP Group were enthusiastic backers.
But that was before the economic tailspin.
“This was pre-Lehman Brothers, pre-recession and we got a tremendous amount of support from the CEOs financially,” NBCU research chief Alan Wurtzel said last month. “We honestly had to scale that back.” Read the rest of this entry »
By Stephanie Gog
On Tuesday, I returned from my afternoon classes to read a terrifying e-mail.
A virus had been found on my computer, and ResCom would need to reformat and rebuild my machine.
Oh, yeah, and until then? I would have no Internet access in my dorm room for an indefinite period of time. Read the rest of this entry »
You’re not paying attention, dammit! Or at least that’s what advertisers are learning about consumers, as shown by the cute triangles on the line at above right.
Nielsen recently enlisted the Ball State University Center for Media Design to spend a whopping $3.5 million and observe 476 U.S. subjects directly for a combined total of 952 days to see how they really acted in front of TV sets, computer screens, mobile phones and other media devices. The study found Americans on average:
- watch 8.5 hours of content on all screen devices each day,
- spend most of that time, 5 hours and 9 minutes, in front of live TV,
- pay the most attention to television and video games (and the least to other media, such as radio, which tends to be on while John and Jane America do other stuff). Read the rest of this entry »
By Erika D. Smith
Imagine being able to log on to a Web site from your computer at work, cue some cameras stationed around your home and see what’s going on in your front yard. Or being able to use your iPhone to unlock your front door for the cable guy from 20 miles away.
Sound cool? Read the rest of this entry »
by Melita Kuburas
Canadian media buyers and publishers can see many fallacies about TV and online media consumption debunked in an upcoming presentation of a recent major American study this month in Toronto, says Paul Street, CTV’s director of research and chairman of the Canadian Advertising Research Foundation (CARF).
The Video Consumer Mapping (VCM) study, conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) cost about $3.5-million and took place over the course of a year, examining how people use TV, computers, mobile devices and other media. “In the absence of a similarly thorough study in Canada, we can learn many insights from our American cousins. Media use in the two countries is comparable in many media categories; it’s often the content choices that are at variance,” Street tells MiC.
Defenders of PPM argue that lower PPM listening levels prove that diary keepers over-report their listening. Recent research suggests just the opposite. It is quite possible that diary keepers actually under-report their listening.
As reported by cnet here, a report issued by Forrester shows weekly usage of radio along with television, the Internet, newspapers, and magazines. The numbers were gathered from a self- administered survey of 40,000 Americans.
This according to a new study just released by researchers at Ball State University’s Center For Media Design, which was conducted for the Council on Research Excellence, created by the Nielsen Company, but with an independent board. This was a $3.5 million study paid for by Nielsen which sought, in part, to determine whether media companies needed to address new forms of media measurement. The study is the largest observational look at media usage ever. Researchers captured the actions in real time by shadowing 350 subjects and recording 952 days of behavior. People under 18 were not included. Read the rest of this entry »
