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MediaPost Blogs – Engage: GenY
by Morgan Stewart
Reports on the media habits of Gen Y consumers can lull marketers into viewing age as the primary consideration in forecasting media habits. Clearly, age is a factor — younger people do tend to be more diversified in their media consumption and are more likely to interact regularly with emerging media such as social and text messaging. However, media habits change as people move through different life stages, and these changes impact how people choose to interact with brands. Read the rest of this entry »
By Graham Brown
Overview: We wake up thinking about our brand and our company’s problems. Youth don’t. They wake up thinking about themselves. Youth are very effective at filtering out your marketing message such that only 5% ever “engage” them. Engaging youth today requires a different approach – one that moves away from trying to interrupt the conversation and grab their attention in increasingly clever, sophisticated, humorous and expensive ways to one built on dialogue. Read the rest of this entry »
Answer by SweetLife24
Not sure about social networking but I found this answer on: www.atelier-us.com
The average American adult spends eight and a half hours a day in front of a screen, whether it’s on a computer, TV, mobile phone or other gadget.
Users who spend the most time in front of a screen are those in the 45-54 age group, who dedicate nine and a half hours to this per day.
These are the results of a new study by the Nielsen-funded Council for Research Excellence (CRE) and Ball State University’s Center for Media Design (CMD).
by Abhishek Uppal
Engagement Marketing: The Competitive Advantage Of OnlineIn traditional media, such as print and TV, information is pushed down to the consumer, and there is typically no way for the user to interact actively with the content. Read the rest of this entry »
Research and Markets has announced the addition of eMarketer’s new report “The Digital Home: Emerging Trends in TV/PC Viewership” to its offerings.
In a release, Research and Markets noted that report highlights include:
The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7 percent decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics Association (CEA) forecasts a slight uptick (up 0.6 percent) in 2010, to $166 billion in revenues. Read the rest of this entry »
© Business Wire 2009
Research and Markets ( www.researchandmarkets.com/research/ed700a/the_digital_home : ) has announced the addition of eMarketer’s new report ” The Digital Home: Emerging Trends in TV/PC Viewership : ” to their offering.
The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7% decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics
Association (CEA) forecasts a slight uptick (up 0.6%) in 2010, to $166 billion in revenues.
Among the hottest new products now available are Internet-enabled television sets (IETVs) that connect directly to the Internet, without the use of a media adapter. A CEA survey taken in December 2008 found that about one-half of online adult respondents said they were likely to buy in IETV. Manufacturers now include LG Electronics, Samsung and Sony.
Behind them are content and hardware players such as Yahoo!, Intel, MySpace, Netflix and Amazon, all working to provide some form of acceptable interface and content. Read the rest of this entry »
Technology Marketing Corp. (TMC)
DUBLIN –(Business Wire)– Research and Markets (http://www.researchandmarkets.com/research/ed700a/the_digital_home) has announced the addition of eMarketer’s (News – Alert) new report “The Digital Home: Emerging Trends in TV/PC Viewership” to their offering.
The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7% decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics Association (News – Alert) (CEA) forecasts a slight uptick (up 0.6%) in 2010, to $166 billion in revenues. Read the rest of this entry »
BUSINESS WIRE –DUBLIN
Research and Markets (http://www.researchandmarkets.com/research/ed700a/the_digital_home) has announced the addition of eMarketer’s new report “The Digital Home: Emerging Trends in TV/PC Viewership” to their offering.
The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7% decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics Association (CEA) forecasts a slight uptick (up 0.6%) in 2010, to $166 billion in revenues. Read the rest of this entry »
DUBLIN — (BUSINESS WIRE) — Research and Markets (http://www.researchandmarkets.com/research/ed700a/the_digital_home) has announced the addition of eMarketer’s new report “The Digital Home: Emerging Trends in TV/PC Viewership” to their offering.
The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7% decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics Association (CEA) forecasts a slight uptick (up 0.6%) in 2010, to $166 billion in revenues. Read the rest of this entry »
American Marketing Association Boston
By Jamie Bull
With every brand, big or small, clawing to create some tangible value out of all the buzz around social media marketing, let us not forget that traditional media is far from dead.
After yet another year of being declared buried and forgotten, television, radio and even newspapers are still alive. Sure, newspapers weren’t exactly in great shape before the recession. Yes, they’ve been hurt like every other business and yes, just like every other business they’re refining their business model. But before you write up a death certificate for traditional media and leave them out of your marketing plan, consider this:
Television: 99 percent of video viewing was done on a television in the past year; less than 5 percent of TV viewing was DVR or TiVo playback. (Source: Ball State University’s Center for Media Design)
Radio: Broadcast radio (free AM/FM radio) has the largest listening audience of all audio platforms (satellite, iPod, CDs) with 122 minutes of daily use, while CDs are at 72 minutes and portable audio players (iPods/mp3 players) are at 69 minutes. (Source: Ball State University’s Center for Media Design)
Newspapers: 74 percent of adults read newspapers both online and offline. In addition, 82 percent of households with incomes of more than $100,000 read the paper online and/or offline and newspapers are starting to successfully attract 18 to 34 year-olds to their Web sites. (Source: Integrated Newspaper Audience Report from Scarborough.com)
Traditional media isn’t dead, its role is simply evolving as new technologies emerge and the competitive universe grows increasingly crowded.
Photo Credit: http://www.flickr.com/photos/steeljam/ / CC BY-NC-ND 2.0
