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OEDN TV brings you a new video from Mike Bloxham, of Ball State University’s Center for Media Design, talking about working with OEDN to bring ITV tools from Ensequence and TVWorks to enable students to develop ITV and cross-platform interactive apps.
OEDN TV – Ball State’s Mike Bloxham on OEDN & Academic ITV app development
Christina Galoozis
When actor Patrick Swayze’s diagnosis of pancreatic cancer was first reported on March 5, 2008, the term “pancreatic cancer” was pretty low on Google’s list of popular searches. But the next day, traffic for the same search term spiked to six times its average. This is precisely the type of information health care organizations should be paying attention to, according to a study by Ball State University’s Center for Media Design that tracked health-related search patterns using Google Trends, a free tool that determines the popularity of key words.The study’s main takeaway: Health care marketers can adapt to, and even use to their advantage, the online search habits of consumers.
Understanding when and why people search for specific health-related terms is vital to attracting more visitors (i.e. patients) to a Web site.
by Kristina Knight
Think it doesn’t matter at what point you receive a consumer’s email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty.
So, just when should email addresses be collected? At the highest engagement level, and most times this is at the point of purchase or while consumers are beginning to shop your site. According to the report, collecting email addresses at this time or while consumers are shopping in a brick-and-mortar store have a 60% better chance at keeping a consumer interested.
by Susan Black
Want another good reason to participate in social media? How about growing your e-mail list by thousands of new, relevant and enthusiastic opt-ins. Integrating social media and e-mail is all the rage, as 46% of marketers plan to do so this year, up from 13% last year, according to a recent study by ExactTarget, the Email Marketer’s Club and the Center for Media Design at Ball State University.
Read the rest of this entry »
by Morgan Stewart
A healthy database of subscribers is at the core of any successful email marketing program. And growing the database is a top priority for 38% of email marketers, according to research I recently completed, working with the Email Marketers Club and Mike Bloxham of Ball State’s Center for Media Design.
by Morgan Stewart
As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and e-mail as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer’s Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009.
Read the rest of this entry »
by David Goetzl
Outsiders probably have no clue how valuable an email list is to a marketer. It certainly seems to have played a role in Barack Obama’s election. At December’s Email Insider Summit, Stephen Geer, director of email and online fund-raising for the campaign, crowed about its list. “Such a huge asset,” he said.
by David Goetzel
Later this month, ExactTarget, the Email Marketers’ Club and the Center for Media Design at Ball State University will release the “2009 Email List Growth Study,” which will offer some survey results on best practices to build an email database.
Cable Technology – http://cable.tmcnet.com/topics/cable/articles/52135-oedn-intros-academic-itv-software-developer-kit-universities.htm
OEDN, the “OCAP/EBIF Developer Network,” reportedly announced the formation of an Academic ITV Software Developer Kit program, with Ball State University as its first participating school.
Students at Ball State will have access to OEDN’s Academic ITV Software Developer Kit as part of their curriculum, for the 2009-10 school year. It is a framework for EBIF and Tru2Way application development and testing against industry standard tools and the AISDK allows the select US universities to build applications locally and test them remotely. Read the rest of this entry »
Earth Times – http://www.earthtimes.org/articles/show/oedn-announces-academic-itv-software-developer-kit-for-universities,743164.shtml
NEW YORK – (Business Wire) OEDN (The OCAP/EBIF Developer Network) announced today the formation of an Academic ITV Software Developer Kit (AISDK) program, with Ball State University as its first participating school.
For the 2009-2010 school year, students at Ball State will have access to OEDN’s Academic ITV Software Developer Kit as part of their curriculum. Comprised of a framework for EBIF & Tru2Way (OCAP) application development & testing against industry standard tools, the AISDK is designed to give select US universities the ability to build applications locally – while testing them remotely – an end-to-end process that allows a student-built ITV applications to be built and tested in real-world conditions.
OEDN has been working in collaboration with several key ITV companies & partners to make the AISDK available to schools. Those partners currently consist of Ensequence, and the Comcast Media Center (CMC) HITS AxIS program.
“The HITS AxIS program at CMC is looking forward to partnering with OEDN to allow students at Ball State to test interactive television apps against real-world digital cable environments,” said Gary Traver, Senior Vice President and Chief Operating Officer, Comcast Media Center. “With OEDN’s orchestration of all the necessary components in the AISDK, a US university student will have the opportunity to take an app from conception to development to test & playout on an actual cable set-top box – without the need for an expensive digital cable headend – for the very first time.”
“Ensequence has long supported university involvement in interactive television, going back to our early ITV days in the United Kingdom,” said Aslam Khader, Chief Product Officer for Ensequence. “We are pleased to contribute the Ensequence Create™ authoring product to the OEDN AISDK for Ball State. By putting our products in the hands of students, we are helping to provide access for up-and-coming interactive television developers.”
“Ball State and the Center for Media Design (CMD) are excited to participate in the OEDN community,” said Mike Bloxham, Director, Insight & Research for the CMD. “We look forward to applying our strengths in research, usability and the talent of our students by integrating this project into emerging curriculum that will lead toward new career paths.”
Dave Ferguson, Ball State’s associate Vice President of Emerging Media Initiatives and CMD Executive Director, added that “This commitment to advance the knowledge base in interactive television fits perfectly into Ball State’s recently launched $17.7 million emerging media initiative.”
OEDN will serve the role of coordinating all parties involved, and providing student developer support through the OEDN.net website.
“In orchestrating all the parties at the table, OEDN seeks to kick-start ITV app development for digital cable in U.S. universities,” said Will Kreth, Sr. Director of Advanced Video Strategy for Time Warner Cable and founder of OEDN. “The time has come to share with a new generation of developers what EBIF & Tru2Way (OCAP) can do – with an eye toward how these applications will interact on 3 screens in the future. Our role as an intermediary is to get students excited about the potential of digital cable, show them the paths to development, testing and deployment – and connect them with the resources necessary to build a career path. That has been our charter and remains our focus going forward.”
About OEDN
Founded in 2007 and sponsored by five of the leading cable MSOs, the mission of the OCAP/EBIF Developer Network (OEDN) community is to drive awareness of and application development efforts using the two primary interactive cable television open standards for middleware: OCAP (known to consumers as tru2way) and EBIF. Through its developer network website, oedn.net and via other well-known social networks such as LinkedIn and Facebook, OEDN aims to broadly socialize the advantages of developing interactive apps for digital cable, and to bring a new generation of software development talent to the cable industry.
About Comcast Media Center
Denver-based Comcast Media Center (CMC), a business unit of Comcast Cable, provides centralized content management and distribution solutions for cable system operators and members of the content community, including television programming networks, independent producers and advertisers “All From the Center.” CMC’s multiplatform content distribution services includes its HITS Quantum all- digital platform of over 210 linear HDTV and standard definition digital video and audio services; an Advertising Distribution Network (ADN) for centrally managing cross channel promotions and advertising; and a video on demand (VOD) platform that manages and distributes over 7,000 VOD assets each month. The CMC also provides a full spectrum of content production, management and distribution services, including channel origination, transcoding, hosting, storage and IP multicasting, for traditional and new media platforms. More information is available at http://www.comcastmediacenter.com
About Ensequence
Ensequence, the interactive television company, is making TV new again. Ensequence delivers the reach and branding power of television with the engagement and measurability of the Internet. The company partners with the world’s leading programmers, advertisers and distributors to create interactive television experiences that can be delivered across a wide range of platforms – including cable and satellite television, broadband, mobile devices and Blu-ray Discs. The company’s award-winning software and professional services enable its clients to quickly build and deploy a high volume of sophisticated and robust interactive television experiences. Ensequence software and services also enable its clients maximize return on investment by measuring viewer behavior and engagement. Ensequence clients include: MTV Networks, NBC Universal, ESPN, The Walt Disney Company, Major League Baseball Advanced Media, QVC UK, HSN, Nike, Ford Motor Company, Hewlett-Packard, Comcast Corporation, DIRECTV, Time Warner, DISH Network, Verizon Communications and British Sky Broadcasting. To experience the future of television, visit www.ensequence.com.
About Ball State University and the Center for Media Design
Ball State University is redefining education by providing relevant immersive learning experiences that engage high-caliber students in intense interdisciplinary projects both in and out of the classroom. Its expert, collaborative faculty members mentor students and encourage innovation and creativity in education. Located in Muncie, Ind., Ball State’s vibrant campus is home to about 20,000 undergraduate and graduate students from across the country and abroad. Ball State’s Emerging Media Initiative is a planned $17.7 million investment in focusing the university’s historic strengths in this area, accelerating benefits to the state of Indiana with media-savvy human capital. Learn more at www.bsu.edu.
About Ball State University and the Center for Media Design
Ball State University is redefining education by providing relevant immersive learning experiences that engage high-caliber students in intense interdisciplinary projects both in and out of the classroom. Its expert, collaborative faculty members mentor students and encourage innovation and creativity in education. Located in Muncie, Ind., Ball State’s vibrant campus is home to about 20,000 undergraduate and graduate students from across the country and abroad. Ball State’s Emerging Media Initiative is a planned $17.7 million investment in focusing the university’s historic strengths in this area, accelerating benefits to the state of Indiana with media-savvy human capital. Learn more at www.bsu.edu.
Time Warner Cable
Alex Dudley, 212-364-8229
admin@oedn.net
http://www.oedn.net
