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by Kristina Knight
Think it doesn’t matter at what point you receive a consumer’s email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty.
So, just when should email addresses be collected? At the highest engagement level, and most times this is at the point of purchase or while consumers are beginning to shop your site. According to the report, collecting email addresses at this time or while consumers are shopping in a brick-and-mortar store have a 60% better chance at keeping a consumer interested.
by Susan Black
Want another good reason to participate in social media? How about growing your e-mail list by thousands of new, relevant and enthusiastic opt-ins. Integrating social media and e-mail is all the rage, as 46% of marketers plan to do so this year, up from 13% last year, according to a recent study by ExactTarget, the Email Marketer’s Club and the Center for Media Design at Ball State University.
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by Morgan Stewart
A healthy database of subscribers is at the core of any successful email marketing program. And growing the database is a top priority for 38% of email marketers, according to research I recently completed, working with the Email Marketers Club and Mike Bloxham of Ball State’s Center for Media Design.
by Morgan Stewart
As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and e-mail as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer’s Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009.
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by David Goetzl
Outsiders probably have no clue how valuable an email list is to a marketer. It certainly seems to have played a role in Barack Obama’s election. At December’s Email Insider Summit, Stephen Geer, director of email and online fund-raising for the campaign, crowed about its list. “Such a huge asset,” he said.
by David Goetzel
Later this month, ExactTarget, the Email Marketers’ Club and the Center for Media Design at Ball State University will release the “2009 Email List Growth Study,” which will offer some survey results on best practices to build an email database.
Zenergy Communications – http://zenergycom.com/blog/2009/02/19/marketing-via-new-technologies/
Consumer profiles and what works
LinkedIn, Facebook, MySpace, Reunion are just a few of the social networking sites that are connecting friends, colleagues, and businesses using a wide variety of media. Consumer profiles and buying habits are changing and marketers must pay close attention just to keep up.
Here is an overview of typical consumers identified during a recent survey by The Center for Media Design at Ball State University and how you might target these groups. Read the rest of this entry »
Healthy of you and me http://www.meiname.com/article/insurance/2009-01-10/22543.html
Hey, here’s a shocker:
“Social network ads can seem intrusive.”
It shouldn’t be news to you if you’re a student of social media. But it’s something I said – probably even more forcefully – to a whole room of agencies and advertisers at the Social Ad Summit a couple of months ago.
Let’s face it: no one is on a social network to read ads. They’re there to connect with friends and share interests. Read the rest of this entry »
by 
Online marketing firm Sitebrand is using Silverpop’s email marketing technology to enhance its client offerings.
Silverpop enables marketers to launch email marketing campaigns, then extend them to social networks, where their messages can be “virally” shared. It also assists with lead-gen campaigns and provides analytics.
VP-Sales/Marketing Darryl Praill of Sitebrand said it chose Silverpop for its “strong reporting capabilities and flexible level of customization.”
Silverpop “makes it easy for our clients to send targeted email campaigns that drive traffic to a website. And once that traffic arrives, Sitebrand [serves] personalized web campaigns that ensure consistent, relevant messaging” — a combination he believes will improve conversions.
Last October, Ball State University’s Center for Media Design and ExactTarget reported that youth are more receptive to email — versus social network-based — marketing. To build email’s engagement potential, Goodmail Systems recently developed a way to insert, and play, videos within email messages.
Destination CRM http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Lyris-HQ-Goes-Mobile-51916.aspx
by Jessica Tsai
Unlike email, there’s a lot of baggage that comes with mobile. You’re treading on seriously thin ice when it comes to targeting people in their pockets. Yet, despite the obstacles, marketing continues to persevere in this direction, making mobile marketing not only plausible but present. Online marketing solutions provider Lyris announced the availability of its SMS texting solution yesterday on its Lyris HQ online marketing stuite. The decision to do incorporate mobile was pretty obvious, explains J.D. Peterson, director of product management. “The main reason we’re doing it, frankly,” he says, “is customer demand.” Read the rest of this entry »
