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by Chris Thilk
So here’s a thought for you: Stop worrying about ways to foil DVR usage or count a “commercial minute” and start creating some truly engaging ads. I don’t mean ads that show a bear getting hit in the groin by a hammer-wielding Burt Reynolds. I mean ads that are going to compel me to not only buy the product advertised but watch the ad in the first place. I know this might seem odd to some of you but I think it’s worth a shot.