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BIA Perspectives

by Rick Ducey

The answer is “not very,” and it cost the Nielsen-funded Council for Research Excellence $3.5 million to find this out in a study conducted by Ball State University’s Center for Media Design and Sequent Partners. Mike Bloxham, from Ball State’s CMD was the project’s director and is a keynote speaker at BIA’s “Winning Media Strategies” being held May 20-22, 2009 in Washington, DC. While preliminary have been released, additional findings and further discussion will be presented at the Winning Media Strategies conference.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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