Study Finds 18 to 34-Year-Olds More Influenced by Email and Direct Mail Than Marketing Messages via Social Networks

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Joint Research and Whitepaper from Ball State University and ExactTarget Highlights Media Usage Behaviors and Sensitivities of Six Consumer Personas

INDIANAPOLIS–(BUSINESS WIRE)–ExactTarget, a leading provider of on-demand e-mail and one-to-one marketing solutions, is revealing the results of a collaborative research project with Ball State University’s Center for Media Design in a new whitepaper, Messaging Behaviors, Preferences and Personas. The study provides new insight into the media consumption habits and marketing preferences of six commonly targeted groups. The whitepaper provides detailed personas highlighting insights from the study which combines observational data on people’s media use and exposure from the Center for Media Design with ExactTarget’s data on consumers’ attitudes toward marketing messages received through distinct channels.

Schematic, Ball State Debut Next Generation Media Insight Center in New York City

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LOS ANGELES–(BUSINESS WIRE)–Schematic, a WPP Digital company, and the Center for Media Design at Ball State University today announced that they have opened a Media Insight Center (MIC), a research and development facility for eye-tracking and usability, at Schematic’s New York City offices.

“Much of the research we’ve done in the past has relied almost completely on qualitative data gleaned from interviews with users,” says Dale Herigstad, Schematic’s Chief Creative Officer. “This center allows us to collect quantitative data on how users interact with an interface or product. We are fortunate to have an in-house testing facility that will allow us to factor this information directly into the design process.”