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By Jamie Bull
With every brand, big or small, clawing to create some tangible value out of all the buzz around social media marketing, let us not forget that traditional media is far from dead.
After yet another year of being declared buried and forgotten, television, radio and even newspapers are still alive. Sure, newspapers weren’t exactly in great shape before the recession. Yes, they’ve been hurt like every other business and yes, just like every other business they’re refining their business model. But before you write up a death certificate for traditional media and leave them out of your marketing plan, consider this: Read the rest of this entry »
