You are currently browsing the category archive for the ‘Email Experience Blog’ category.
by Chip House of ExactTarget
It’s a much debated number, but common marketing research (read: marketing urban legend) says the average person is exposed to 3,000 ads every day. Yet, while even most marketers complain about the shear volume of ads, we continue to add to the problem. Consumers and business people, however, aren’t just struggling to find time to recognize the value from the chaff. We’re all trying to keep track of the new ways to communicate with each other and the brands with which we do business. Managing our inbox has become a chore.