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International Herald Tribune http://www.iht.com/articles/2008/02/27/technology/nielsen.php
by Louise Story
Being part of a “Nielsen household” has long been a point of pride for people whose television habits the company monitors. In exchange for token compensation, these viewers know that their personal taste influences Hollywood and Madison Avenue.
But now that Nielsen wants households to let it eavesdrop on many more activities – from Web surfing to cellphone use – how far will people open their doors? Read the rest of this entry »
