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Hey, who watches TV anymore? The drum has long been beating that TV is dead. What with Hulu, YouTube, and all the time spent on social networking – nobody watches traditional TV anymore right? A giant WRONG.
Ball State’s Center for Media Design did a recent survey deemed “the largest observational look at media usage ever conducted.” The big finding is that 99 percent of TV viewing in the past year was done on a traditional TV set; less than 5 percent of TV viewing was DVR playback; and YouTube, Hulu and all other Web/cell phone media accounted for less than 1 percent of viewing. Surprised? I was.
