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What adults 18 and older prefer to watch on TV depends on where they are, according to Nielsen analysis of the Video Consumer Mapping Study [pdf] from the Council for Research Excellence.
Entertainment Rules at Home
At home, people show a preference for entertainment programming. Almost half of home viewing (48.2%) consists of entertainment programming. Advertising and promotions accounts for another 21.9% of home viewing. News follows with 18.3% of home viewing time. Sports comes in last with a 10.7% share of home viewing.
