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The Nielsen-funded Council for Research Excellence’s excellent consumer video mapping study has already burst a bubble in the myth that online video is actually dominating consumer media usage, but it’s also showing how vital it truly is to some big marketers. Like, say, Kraft.
That’s what Kraft research diva Barbara Singer said this morning during a presentation and panel discussion at OMMA Video in New York.
by Mike Bloxham
From the twenty year old student to the sixty-something retired ballet instructor this morning’s panel of women [at the Email Insider Summit in Captiva] showed us a remarkable and varied array of behaviors and attitudes as well some consistent ones (and the title of this piece comes from how one of them introduced herself to me when we met)
Media Link’s Michael Kassan is known as our industry’s “player,” and he exhibited some Hollywood-esqe sucking up in introducing his consumer experts panel at the Four As conference this afternoon, calling Ball State’s Mike Bloxham, a “rock star.”
That was nice, and probably true, but how do you introduce the rest of your panel after setting that bar. Well, Kassan lowered the bar a notch, introducing MediaVest’s Jim Kite as “probably a rock star” too. Ouch.
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by Mike Bloxham
The answer may be when it comes to privacy.
Listening to the final session of the morning today at the Email Insider Summit there was much talk of the abiity to take and leverage data based on the behavior of individuals – obviously a boon from a targeting perspective, but to some at least, potentially contentious on the privacy front.
