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Consumers continue to make more room in their busy lives for online video, according to new Nielsen Online VideoCensus data. In May, the time U.S. consumers spent watching the stuff was up a full 48.9% year-over-year, which translates to 188.7 minutes spent.By comparison, the average American watched approximately 153 hours of TV every month at home, according to recent first-quarter analysis from Nielsen’s A2/M2 “Anywhere Anytime Media Measurement” initiative.
Online Media Daily http://www.mediapost.com/publications/?fa=Articles.san&s=96079&Nid=50071&p=216556
by Joe Mandese
Ball State University, the alma mater of David Letterman that has been developing a reputation for advanced media studies, Thursday unveiled a major initiative designed to advance the study of emerging media and to better prepare students for careers in a rapidly changing digital economy. The program, backed by $17.7 million in funding over the next five years from a combination of institutional and private sector sources, is another in a series of commitments the Indiana state university has made to become an area of academic excellence for the media industry. Read the rest of this entry »
