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Advertise, or go under
Thoughts and insights for anyone who does brand planning
by David Gutting
Nielsen’s latest “Third Screen Report,” produced by its Anytime Anywhere Media Measurement initiative, confirms what the networks have been emphasizing in recent months: Viewers aren’t unplugging from the tube.
Nielsen reported that 99% of video viewing in the U.S. during the third quarter was still done via traditional TV. Read the rest of this entry »