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Consumers continue to make more room in their busy lives for online video, according to new Nielsen Online VideoCensus data. In May, the time U.S. consumers spent watching the stuff was up a full 48.9% year-over-year, which translates to 188.7 minutes spent.
By comparison, the average American watched approximately 153 hours of TV every month at home, according to recent first-quarter analysis from Nielsen’s A2/M2 “Anywhere Anytime Media Measurement” initiative.
The amount of time Americans spend watching online video is vastly overstated, according to the findings of some highly regarded research made public Tuesday. The disclosure, which is likely one of the more controversial findings being mined from an ambitious piece of academic research that actually observed how people spend their time consuming media, was made during one of a series of so-called “collaborative alliance” meetings hosted by Havas media shop MPG for the advertising and media industry in New York.