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Savvy Strategy – http://sherylvictor.wordpress.com/2009/03/30/study-tv-is-still-king/
by Sheryl Victor
Nielsen and Ball State University’s Center for Media Design and Sequent Partners for the Council for Research Excellence, just released a study, after spending $3.5 million, to tell us that TV is still King. It’s an interesting week to release this study, since the National Cable Television Association convention starts this week in Washington, D.C., which yours truly will be happily attending. Read the rest of this entry »
