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Sixteen:nine http://screenmedia.wordpress.com/2007/08/30/viewer-behavior-needs-to-be-a-factor-in-measurement-prof-argues/
A prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of TV consumption outside of homes.
Now we all know digital signage is not TV, but for the purposes of looking at something, it’s a term people can get their heads around quickly.
“In late 2005, we found that almost 30% of participants consumed some sort of TV outside the home in the day they were observed — and 9.4% of all TV viewing was similarly out-of home (work-based, 4.1%; car, 0.5%; other, 4.8%). It’s a safe bet that as the amount of out-of home TV continues to increase, so will the time spent exposed to it, ” writes the author, Mike Bloxham, in MediaPost. ”In any event, the scale of the economic opportunity is not insignificant. Read the rest of this entry »
