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Direct Mailings

10/14/2008 in Current Research, Exact Target, The Green Room | Comments closed

The Green Room http://stevecarter.typepad.com/thegreenroom/2008/11/ball-state-university-center-for-media-design-recently-surprised-marketing-agencies-looking-to-reach-teens-ages-15-17-they-f.html

by Steve Carter

Ball State University center for media design recently surprised marketing agencies looking to reach teens ages 15-17. They found that teens actually prefer to get marketing messages via direct mail. –

58% of teens surveyed have been influenced by direct mail to make a purchase. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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