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	<title>Insight and Research &#124; In the News</title>
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	<description>Read what the industry has to say about research from Ball State University&#039;s Center for Media Design. Browse and search our Insight and Research news archives here.</description>
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		<title>Insight and Research &#124; In the News</title>
		<link>http://insightandresearch.wordpress.com</link>
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		<title>Dr. Holmes &amp; Mike Bloxham – Results from the Video Consumer Mapping Study</title>
		<link>http://insightandresearch.wordpress.com/2009/11/07/dr-holmes-mike-bloxham-%e2%80%93-results-from-the-video-consumer-mapping-study/</link>
		<comments>http://insightandresearch.wordpress.com/2009/11/07/dr-holmes-mike-bloxham-%e2%80%93-results-from-the-video-consumer-mapping-study/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 19:23:09 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1265</guid>
		<description><![CDATA[iDMAa Blog
by Ryan Carney
The Video Consumer Mapping study.  I’ve seen the results from this study many times, and I always love it.
Presenting data to a group of people that are interested in arts, creativity, and narrative.  But, Bloxham, says, this really is about people.
The original VCM study in 2003 made it into the first iDMAa [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1265&subd=insightandresearch&ref=&feed=1" />]]></description>
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		<title>Top digital media experts converge on campus</title>
		<link>http://insightandresearch.wordpress.com/2009/11/03/top-digital-media-experts-converge-on-campus/</link>
		<comments>http://insightandresearch.wordpress.com/2009/11/03/top-digital-media-experts-converge-on-campus/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 13:43:17 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1262</guid>
		<description><![CDATA[Exploring where digital media is taking society, business and education
Ball State University Social Media Release
By Marc Ransford
MUNCIE, Ind. – The future of digital media and its impact on art, research, industry and higher education is the focus of the International Digital Media and Art Association&#8217;s (IDMAA) seventh annual conference Nov. 5-7 at Ball State University.
&#8220;At [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1262&subd=insightandresearch&ref=&feed=1" />]]></description>
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		<title>Nielsen Pumps $2.5 Mil. Into CRE</title>
		<link>http://insightandresearch.wordpress.com/2009/10/23/nielsen-pumps-2-5-mil-into-cre/</link>
		<comments>http://insightandresearch.wordpress.com/2009/10/23/nielsen-pumps-2-5-mil-into-cre/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 14:13:46 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[AdWeek]]></category>
		<category><![CDATA[Council for Research Excellence]]></category>
		<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1258</guid>
		<description><![CDATA[ADWEEK
- Katy Bachman
Nielsen pulled out its checkbook Friday and deposited $2.5 million into the Council for Research Excellence, dwarfing the financial coffers of the recently formed Coalition for Innovative Media Measurement. The new grant to the CRE, formed in 2005 to conduct methodological research for improving media measurement, brings Nielsen&#8217;s total investment to $10 million.
Nielsen&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1258&subd=insightandresearch&ref=&feed=1" />]]></description>
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		<title>CIMM Forges Ahead, Looks For More Advertisers To Sign On</title>
		<link>http://insightandresearch.wordpress.com/2009/10/22/cimm-forges-ahead-looks-for-more-advertisers-to-sign-on/</link>
		<comments>http://insightandresearch.wordpress.com/2009/10/22/cimm-forges-ahead-looks-for-more-advertisers-to-sign-on/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 14:01:36 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Council for Research Excellence]]></category>
		<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[MediaPost's Media Daily News]]></category>
		<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1256</guid>
		<description><![CDATA[MediaDailyNews &#8211; MediaPostNews
by David Goetzl
When researchers embarked on an initiative to upgrade media measurement, the fund-raising process looked reasonably easy. CEOs at the likes of NBC Universal and WPP Group were enthusiastic backers.
But that was before the economic tailspin.
&#8220;This was pre-Lehman Brothers, pre-recession and we got a tremendous amount of support from the CEOs financially,&#8221; NBCU [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1256&subd=insightandresearch&ref=&feed=1" />]]></description>
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		<title>A Peek Beyond The Schedule?</title>
		<link>http://insightandresearch.wordpress.com/2009/10/16/a-peek-beyond-the-schedule/</link>
		<comments>http://insightandresearch.wordpress.com/2009/10/16/a-peek-beyond-the-schedule/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:07:46 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[MediaPost Blog]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1253</guid>
		<description><![CDATA[Online Video Insider &#8211; MediaPostBlogs
by Mike Bloxham
For some time now I&#8217;ve been pondering scenarios in which the majority of the viewing of content originated for TV is viewed off-schedule.
Obviously I&#8217;m not the only or the first to do this.  As the number  of ways in which we can potentially view programming has multiplied, so have the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1253&subd=insightandresearch&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Minimizing Measurement</title>
		<link>http://insightandresearch.wordpress.com/2009/09/01/minimizing-measurement/</link>
		<comments>http://insightandresearch.wordpress.com/2009/09/01/minimizing-measurement/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 15:54:52 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Media Magazine]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1250</guid>
		<description><![CDATA[MediaPost Media Magazine
by Mike Bloxham
The nanopossibilities of onboarding
It&#8217;s integral to human nature that we ask questions. Similarly, it&#8217;s pretty much always the case that once an answer is supplied, it spawns yet more questions. It&#8217;s part of the human condition.
The advent of new technologies and media capabilities has extended this craving for information to the point [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1250&subd=insightandresearch&ref=&feed=1" />]]></description>
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		<title>Students, staff too Web dependent</title>
		<link>http://insightandresearch.wordpress.com/2009/08/27/students-staff-too-web-dependent/</link>
		<comments>http://insightandresearch.wordpress.com/2009/08/27/students-staff-too-web-dependent/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 22:04:45 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[The Daily Collegian Online]]></category>
		<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1203</guid>
		<description><![CDATA[The Daily Collegian Online
By Stephanie Gog
On Tuesday, I returned from my afternoon classes to read a terrifying e-mail.
A virus had been found on my computer, and ResCom would need to reformat and rebuild my machine.
Oh, yeah, and until then? I would have no Internet access in my dorm room for an indefinite period of time.
And [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1203&subd=insightandresearch&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Nielsen confirms advertising impressions are often fiction</title>
		<link>http://insightandresearch.wordpress.com/2009/08/24/nielsen-confirms-advertising-impressions-are-often-fiction/</link>
		<comments>http://insightandresearch.wordpress.com/2009/08/24/nielsen-confirms-advertising-impressions-are-often-fiction/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 22:14:36 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1206</guid>
		<description><![CDATA[Thought Gadgets

You&#8217;re not paying attention, dammit! Or at least that&#8217;s what advertisers are learning about consumers, as shown by the cute triangles on the line at above right.
Nielsen recently enlisted the Ball State University Center for Media Design to spend a whopping $3.5 million and observe 476 U.S. subjects directly for a combined total of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1206&subd=insightandresearch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2009/08/24/nielsen-confirms-advertising-impressions-are-often-fiction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
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		<media:content url="http://4.bp.blogspot.com/_JQAvUTykSP0/SpL3KOrzO4I/AAAAAAAADcI/4VSiR9P-zAg/s400/vcmreport_concurrentmediause2.jpg" medium="image">
			<media:title type="html">VCM</media:title>
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		<item>
		<title>Kick back and let a computer control your hom</title>
		<link>http://insightandresearch.wordpress.com/2009/08/23/kick-back-and-let-a-computer-control-your-hom/</link>
		<comments>http://insightandresearch.wordpress.com/2009/08/23/kick-back-and-let-a-computer-control-your-hom/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 22:26:49 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[IndyStar]]></category>
		<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1212</guid>
		<description><![CDATA[INDYStar
By Erika D. Smith
Imagine being able to log on to a Web site from your computer at work, cue some cameras stationed around your home and see what&#8217;s going on in your front yard. Or being able to use your iPhone to unlock your front door for the cable guy from 20 miles away.
Sound cool?
A [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1212&subd=insightandresearch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2009/08/23/kick-back-and-let-a-computer-control-your-hom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Cable Boxes Identify Bargain and Lemon Commercial Slots</title>
		<link>http://insightandresearch.wordpress.com/2009/08/12/cable-boxes-identify-bargain-and-lemon-commercial-slots/</link>
		<comments>http://insightandresearch.wordpress.com/2009/08/12/cable-boxes-identify-bargain-and-lemon-commercial-slots/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 14:49:59 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Media Measurement]]></category>
		<category><![CDATA[Mike Bloxham]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1147</guid>
		<description><![CDATA[US News and World Report
Laura Sanders, ScienceNews
WASHINGTON — Advertisers who shell out big bucks for an ad that runs during a popular television show might be buying a lemon, a new study finds. In the future, detailed data collected from digital cable boxes may help advertisers bargain-hunt for the best deals, researchers suggested August 3 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&blog=5816469&post=1147&subd=insightandresearch&ref=&feed=1" />]]></description>
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