<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Insight and Research &#124; In the News</title>
	<atom:link href="http://insightandresearch.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://insightandresearch.wordpress.com</link>
	<description>Read what industry press has to say about research from Ball State University&#039;s Center for Media Design. Browse and search our Insight and Research news archives.</description>
	<lastBuildDate>Tue, 23 Nov 2010 02:51:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='insightandresearch.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>Insight and Research &#124; In the News</title>
		<link>http://insightandresearch.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://insightandresearch.wordpress.com/osd.xml" title="Insight and Research &#124; In the News" />
	<atom:link rel='hub' href='http://insightandresearch.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Our Indelible Lives</title>
		<link>http://insightandresearch.wordpress.com/2010/06/03/our-indelible-lives/</link>
		<comments>http://insightandresearch.wordpress.com/2010/06/03/our-indelible-lives/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 19:54:53 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[MediaPost's Online Daily News]]></category>
		<category><![CDATA[Michelle Prieb]]></category>
		<category><![CDATA[Mike Bloxham]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1538</guid>
		<description><![CDATA[by Gord Hotchkiss, Thursday, June 3, 2010, 11:00 AM It&#8217;s been a fascinating week for me. First, it was off to lovely Muncie, Ind. to meet with the group at the Center for Media Design at Ball State University. Then, it was to Chicago for the National Business Marketing Association Conference, where I was fortunate enough to be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1538&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/06/03/our-indelible-lives/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>
	</item>
		<item>
		<title>Is Facebook Bad for Business?</title>
		<link>http://insightandresearch.wordpress.com/2010/06/01/is-facebook-bad-for-business/</link>
		<comments>http://insightandresearch.wordpress.com/2010/06/01/is-facebook-bad-for-business/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 17:34:46 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[Mediapost's OMMA Mag]]></category>
		<category><![CDATA[Mike Bloxham]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1534</guid>
		<description><![CDATA[Mediapost&#8217;s OMMA Magazine By Mike Bloxham For a business that is all about building community and that has grown on its ability to facilitate communication between ever-larger numbers of people, Facebook continues to do a pretty poor job of communicating, itself. Apart from consistently over-claiming for its brave new commercial initiatives before proving that users [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1534&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/06/01/is-facebook-bad-for-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>
	</item>
		<item>
		<title>Study shows viewers less likely to switch channels during commercials than commonly thought</title>
		<link>http://insightandresearch.wordpress.com/2010/05/18/study-shows-viewers-less-likely-to-switch-channels-during-commercials-than-commonly-thought/</link>
		<comments>http://insightandresearch.wordpress.com/2010/05/18/study-shows-viewers-less-likely-to-switch-channels-during-commercials-than-commonly-thought/#comments</comments>
		<pubDate>Tue, 18 May 2010 19:33:40 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Broadcast Engineering]]></category>
		<category><![CDATA[Council for Research Excellence]]></category>
		<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1509</guid>
		<description><![CDATA[Broadcast Engineering Could the widely held belief that TV viewers, by and large, switch channels or leave the room when commercials are on be all wrong? That&#8217;s the conclusion of a recent Video Consumer Mapping (VCM) study sponsored by the Council for Research Excellence. According to the findings, how often the channel is changed or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1509&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/05/18/study-shows-viewers-less-likely-to-switch-channels-during-commercials-than-commonly-thought/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>
	</item>
		<item>
		<title>Study shows 86% of TV viewers watch commercials</title>
		<link>http://insightandresearch.wordpress.com/2010/05/13/study-shows-86-of-tv-viewers-watch-commercials/</link>
		<comments>http://insightandresearch.wordpress.com/2010/05/13/study-shows-86-of-tv-viewers-watch-commercials/#comments</comments>
		<pubDate>Thu, 13 May 2010 21:05:10 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Council for Research Excellence]]></category>
		<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[RICG]]></category>
		<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1522</guid>
		<description><![CDATA[RICG It&#8217;s a common belief that most people either change the channel or leave the room during television commercials. But a new study finds this may be just a myth. According to the Video Consumer Mapping study, conducted by the Council for Research Excellence, the large majority of TV viewers &#8211; 86 percent &#8211; actually [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1522&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/05/13/study-shows-86-of-tv-viewers-watch-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>

		<media:content url="http://feeds.directnews.co.uk/feedtrack/justcopyright.gif?feedid=3041&#38;itemid=19775647" medium="image">
			<media:title type="html">ADNFCR-3041-ID-19775647-ADNFCR</media:title>
		</media:content>
	</item>
		<item>
		<title>Research Study Shows TV Viewers Really Do Watch Commercials</title>
		<link>http://insightandresearch.wordpress.com/2010/05/11/research-study-shows-tv-viewers-really-do-watch-commercials-2/</link>
		<comments>http://insightandresearch.wordpress.com/2010/05/11/research-study-shows-tv-viewers-really-do-watch-commercials-2/#comments</comments>
		<pubDate>Tue, 11 May 2010 20:14:27 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Council for Research Excellence]]></category>
		<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[Participant]]></category>
		<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1517</guid>
		<description><![CDATA[Participant This is a great article on a Video Consumer Mapping (VCM) study sponsored by the Council for Research Excellence (CRE). Although it does not go into brand and messaging detail, it is important for all advertisers and marketers to realize people ARE watching television commercials. However, many brands are finding that their commercials are not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1517&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/05/11/research-study-shows-tv-viewers-really-do-watch-commercials-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>
	</item>
		<item>
		<title>Research Study Shows TV Viewers Really Do Watch Commercials</title>
		<link>http://insightandresearch.wordpress.com/2010/05/11/research-study-shows-tv-viewers-really-do-watch-commercials/</link>
		<comments>http://insightandresearch.wordpress.com/2010/05/11/research-study-shows-tv-viewers-really-do-watch-commercials/#comments</comments>
		<pubDate>Tue, 11 May 2010 19:47:34 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Council for Research Excellence]]></category>
		<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[Nielsen Wire]]></category>
		<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1513</guid>
		<description><![CDATA[Nielsen Wire It’s always been conventional wisdom that people watching TV don’t watch commercials. They flip channels, get something to eat or otherwise ignore the ads. In fact, it turns out the conventional wisdom is all wrong: TV advertising and program promotions reach 85% of adults daily, and viewers typically see 26 advertising or promotional [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1513&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/05/11/research-study-shows-tv-viewers-really-do-watch-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>
	</item>
		<item>
		<title>Ad Bonanza: Most Viewers Are Watching Commercials</title>
		<link>http://insightandresearch.wordpress.com/2010/05/10/ad-bonanza-most-viewers-are-watching-commercials/</link>
		<comments>http://insightandresearch.wordpress.com/2010/05/10/ad-bonanza-most-viewers-are-watching-commercials/#comments</comments>
		<pubDate>Mon, 10 May 2010 16:09:13 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Council for Research Excellence]]></category>
		<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[MediaPost's Media Daily News]]></category>
		<category><![CDATA[Video Consumer Mapping Study]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1525</guid>
		<description><![CDATA[Mediapost&#8217;s Media Daily News New dramatic research suggests the majority of viewers don&#8217;t leave the room during commercial breaks &#8212; or even change channels. What are they doing? It may come as a shock to TV marketers that have been told otherwise: Viewers are watching TV commercials. Disputing long-standing research of commercial avoidance, the new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1525&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/05/10/ad-bonanza-most-viewers-are-watching-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>
	</item>
		<item>
		<title>Where’s Mobile Advertising?</title>
		<link>http://insightandresearch.wordpress.com/2010/04/26/where%e2%80%99s-mobile-advertising/</link>
		<comments>http://insightandresearch.wordpress.com/2010/04/26/where%e2%80%99s-mobile-advertising/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 21:25:48 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Insight and Research in the News]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1501</guid>
		<description><![CDATA[News &#38; Tech By Marc Wilson Special to News &#38; Tech I have a near-60-year-old friend who says he now spends more time with his iPhone and less time watching television and reading his local newspaper. He&#8217;s not alone. After years of anticipation, mobile technology is taking the nation &#8211; and the world &#8211; by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1501&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/04/26/where%e2%80%99s-mobile-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>
	</item>
		<item>
		<title>Captiva-Ting Conversations From The Search Insider Summit</title>
		<link>http://insightandresearch.wordpress.com/2010/04/22/captiva-ting-conversations-from-the-search-insider-summit/</link>
		<comments>http://insightandresearch.wordpress.com/2010/04/22/captiva-ting-conversations-from-the-search-insider-summit/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 18:56:49 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[Jenn Milks]]></category>
		<category><![CDATA[MediaPost Blog]]></category>
		<category><![CDATA[MediaPost Blogs - Search Insider]]></category>
		<category><![CDATA[Michelle Prieb]]></category>
		<category><![CDATA[Search Insider Summit]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1476</guid>
		<description><![CDATA[MediaPost Blog &#8211; SearchInsider by Gord Hotchkiss I promised MediaPost a wrap-up (from the programming chair&#8217;s perspective) of last week&#8217;s Search Insider Summit. Honestly, from the moment that Brett Brewer from Microsoft first fired up Pivot to the final moments of day three, when Jen Milks and Michelle Prieb from Ball State gave us a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1476&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/04/22/captiva-ting-conversations-from-the-search-insider-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>
	</item>
		<item>
		<title>College Students Redesign Google Into Personal Assistant</title>
		<link>http://insightandresearch.wordpress.com/2010/04/19/college-students-redesign-google-into-personal-assistant/</link>
		<comments>http://insightandresearch.wordpress.com/2010/04/19/college-students-redesign-google-into-personal-assistant/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 18:42:46 +0000</pubDate>
		<dc:creator>insightandresearch</dc:creator>
				<category><![CDATA[Insight and Research in the News]]></category>
		<category><![CDATA[Jenn Milks]]></category>
		<category><![CDATA[MediaPost Blog]]></category>
		<category><![CDATA[Michelle Prieb]]></category>
		<category><![CDATA[Search Insider Summit]]></category>

		<guid isPermaLink="false">http://insightandresearch.wordpress.com/?p=1473</guid>
		<description><![CDATA[MediaPost Blog &#8211; SearchBlog by Laurie Sullivan Members of the generation raised on Google wants search engines to know how they think and feel. They want visual search, and for engines to serve them ideas based on personal information stored in social sites across the Web. For example, when they search for movies after they&#8217;ve [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insightandresearch.wordpress.com&amp;blog=5816469&amp;post=1473&amp;subd=insightandresearch&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://insightandresearch.wordpress.com/2010/04/19/college-students-redesign-google-into-personal-assistant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/aa4f77787735470dd31fa34728516831?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">insightandresearch</media:title>
		</media:content>

		<media:content url="http://m.mediapost.com/publications/45/GoogleRedesign-b.jpg" medium="image">
			<media:title type="html">Ideation Session</media:title>
		</media:content>
	</item>
	</channel>
</rss>
