The New York Timeshttp://www.nytimes.com/2006/10/23/business/media/23adco_webdenda.html?scp=1&sq=People%20and%20Accounts%20of%20Note%20ball%20state&st=cse

Wendi Sanders Berger joined Child magazine, New York, part of the Meredith Corporation, as publisher, succeeding Rich Berenson, who was named to a team of five managing directors with the recently-expanded corporate sales/Meredith 360° business unit of Meredith. Ms. Berger had been associate publisher for beauty at Elle magazine, New York, part of the Hachette Filipacchi Media U.S. division of the Lagardère Group.

Deborah Loeb Bohren joined Powell Tate Weber Shandwick, Washington, as an executive vice president, to serve as senior leader for the health-care practice. It is a new role at the agency; Pam Jenkins had been running the health-care public affairs area before being named president, and she continues to be involved in health-care public affairs accounts. Ms. Bohren had been senior vice president for communications at WellChoice, New York. Powell Tate Weber Shandwick is part of the Weber Shandwick division of the Interpublic Group of Companies.

The Council for Research, New York, is commissioning a pilot study that will seek to learn more about how consumers actually watch video in media like television, cellphones and the Internet. The study will be conducted by the Center for Media Design at Ball State University, which proposed it to the council with Sequent Partners, a consulting company. The council is composed of research executives at advertising agencies and television networks along with Nielsen Media Research, a division of VNU.

Jeff Cruz, vice president and associate creative director on the Pontiac account at the Troy, Mich., office of Leo Burnett, was promoted to senior vice president and creative director. Leo Burnett is part of the Publicis Groupe.

Doug Dome joined Carmichael Lynch Spong, part of the Carmichael Lynch unit of the Interpublic Group of Companies, as managing principal and chief creative officer, working from the Chicago office. He will be responsible for building the agency’s presence in Chicago as well as overseeing offices in Denver, New York and San Francisco. Mr. Dome had been president at Dome HK, Chicago, part of the Hill & Knowlton unit of Young & Rubicam Brands, part of the WPP Group. With Mr. Dome’s departure, Dome HK may continue as a standalone brand or be consolidated into Hill & Knowlton.

Teri Fildey joined TDA Advertising and Design, Boulder, Colo., as client services director, a new post, as she assumes day-to-day management of account from the agency founder, Thomas Dooley, who continues as president. Ms. Fildey had been account supervisor on Nike at Wieden & Kennedy, Portland, Ore.

Robert Hanewich, creative services director at GQ magazine, New York, was named director for the new GQ Design Group, the magazine’s internal promotional and design studio that is working on projects for advertisers like a three-page advertorial for Moöt & Chandon Champagne that is scheduled for the November issue. GQ is part of the Condé Nast Publications unit of Advance Publications.

Heller Communications Design, New York, hired two employees. Sarah Berends joins as senior art director, succeeding Karina Haddad, who returned to her native Argentina, the agency said. Ms. Berends had been senior art director at Poulin & Harris, New York. And Brian Stanlake joins as general manager, a new post; he had been creative director at Underline Communications, New York.

Steven Justman joined Cornerstone, New York, and Fader magazine, owned by Cornerstone, as executive vice president and general manager, a new post. He had been vice president for global media at the National Basketball Association, New York.

Wally Krantz joined Enterprise IG, New York, part of the WPP Group, as executive creative directed for the U.S. region. He succeeds David O’Higgins, who left to pursue other interests, the agency said. Mr. Krantz had most recently been creative director at FutureBrand, New York, part of the Interpublic Group of Companies.

Ann Lewnes joined Adobe Systems, San Jose, Calif., as senior vice president for corporate marketing and communications. She succeeds Melissa Drydahl, who is leaving, the company said, to pursue an interest in social entrepreneurialism. Ms. Lewnes had been vice president for sales and marketing and director for partner marketing at Intel, Santa Clara, Calif.

The Meredith Corporation, Des Moines, acquired ReadyMade L.L.C., San Francisco, which owns media properties that include ReadyMade, a magazine aimed at readers in their 20’s and 30’s that covers subjects like do-it-yourself projects and environmentally-friendly life styles. Financial terms were not disclosed. Grace Hawthorne, chief executive and publisher at ReadyMade, and Shoshana Berger, editor in chief, will continue in those posts.

Thomas F. Mocarsky, vice president for communications at Arbitron, New York, was promoted to senior vice president for press and investor relations.

Alex Norman was named chief executive at LiveWorld-WPP, the joint venture recently formed by the WPP Group and LiveWorld, an interactive marketing agency specializing in online social networking. Mr. Norman, who will be based in New York, had been a senior marketing director at Endeavor Marketing, New York, working on the American Express account, and before that worked at agencies owned by WPP like Ogilvy & Mather Worldwide and Young & Rubicam.

Stephane Pereira joined Fluid, New York, as senior editor. He had been a Paris-based freelancer, working primarily on commercials for agencies like BBDO Worldwide, Euro RSCG Worldwide and Publicis Worldwide.

Sal Petruzzi, vice president for public relations at Turner Ad Sales, New York, part of the Turner Broadcasting System unit of Time Warner, was promoted to senior vice president for public relations at Turner Ad Sales and Turner Sports.

Shawna Seldon, director for media relations at the Rosen Group, New York, was promoted to vice president.

Matt Story joined the Los Angeles office of Play, part of the Denuo unit of the Publicis Groupe, as associate director, a new post. He had been interactive marketing manager for the antiperspirants and deodorants category at Procter & Gamble, Cincinnati.

Taxi plans to open an office in Vancouver, British Columbia, in early 2007. The agency is based in Toronto and also has offices in Calgary, Alberta; Montreal; and New York.

TM Advertising, Irving, Tex., part of the Interpublic Group of Companies, hired two creative directors. One, Will Clarke, has been on a tour promoting his second novel, “The Worthy,” and before that had most recently worked at the Dallas office of DDB Worldwide, part of the Omnicom Group. The other new creative director, Bernard Park, had been a vice president and group creative director at the Dallas office of Rapp Collins Worldwide, also part of Omnicom.

Jouette Travis was named executive vice president and managing director at the Dallas office of Carat, a new post. She had been senior vice president and managing director at the Dallas office of OMD, part of the Omnicom Group. Carat is part of the Carat Americas unit of the Aegis Group.

Rob Tuck, senior vice president for national sales at WB, based in New York, was named executive vice president for sales and planning at CW, also in New York. CW, owned by CBS and the Warner Brothers unit of Time Warner, is the successor to the WB and UPN networks. Mr. Tuck’s post is new, adding duties to those he had handled for WB.

Yahoo, Sunnyvale, Calif., acquired a 20 percent stake in Right Media, New York, which operates the Right Media Exchange, an auction-based, online system for selling advertising space. Yahoo will become a participant in the exchange, offering advertisers a chance to bid on ad inventory that is not premium-priced. The sale came as Right Media raised $45 million from investors that included Yahoo and Redpoint Ventures, which invested $12 million in Right Media last year.

Yamamoto Moss, Minneapolis, a branding and design agency, was acquired by MDC Partners, Toronto, and combined with an MDC agency, Mackenzie, Minneapolis. Financial terms were not disclosed. The 24 employees of Yamamoto Moss will join the 26 employees of Mackenzie at the combined agency, Yamamoto Moss Mackenzie. Andrew Mackenzie, who had been president and chief executive at Mackenzie, becomes chief executive at the combined agency. Hidecki Yamamoto, principal at Yamamoto Moss, becomes principal and co-creative director at the combined agency. Miranda Moss, principal at Yamamoto Moss, takes the same title at the combined agency. Shelly Regan, president at Yamamoto Moss, becomes president at the combined agency. And Tim Naylor, creative director at Mackenzie, becomes co-creative director at Yamamoto Moss Mackenzie.

The Irvine, Calif., office of Young & Rubicam Brands, part of the WPP Group, hired two employees. Rob Morris joined as vice president and director for digital, a new post; he had been a team leader at the Los Angeles office of Razorfish, part of Avenue A/Razorfish. And Miles Turpin joined as senior vice president and creative director; he had been group creative director at Energy BBDO, which is the Chicago office of BBDO Worldwide, part of the Omnicom Group.

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