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The academic media researchers at Ball State University’s Center for Media Design are known for their Midwestern roots on the university’s Muncie, IN, campus, but the center this week officially opened a New York research facility to work more closely with big players in the East Coast media community. The facility, which includes state-of-the-art eye-tracking and media usability research technologies, will operate in partnership with Schematic, the full-service digital and design agency recently acquired by WPP Group. The New York research office will also provide BSU students with learning opportunities in the coming years through a variety of research partnerships.

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