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MediaPost Media Magazine http://www.mediapost.com/publications/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=75507

by Steve Smith

As television leaps into the digital storm, will the blizzard lead to a blackout?

On paper, at least (although many of you aren’t even reading this on paper), February 17, 2009 should mark a distinct milestone in the digital revolution. On the day the FCC requires television broadcasters to turn off their analog signals and move exclusively to digital transmissions, the defining medium of the last half of the 20th century will join a technological transformation that has disrupted the music industry, shaken newspapers, redefined retail and shopping patterns and fundamentally changed our media habits.

This should be a big deal, shouldn’t it? When the biggest and best financed media kahuna finally leaves waveforms behind, isn’t that the great tipping point, the moment we move decisively from the analog age of broadcasting to the digital future of personalized, mashable media or multi-cast, interactive programming? Well, maybe not so much. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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