That’s exactly how a new $3.5 million study — funded by the Nielsen Co. — will track the media usage habits of a panel of about 450 consumers in separate phases throughout this year beginning next month. CRE, comprising agency, media company and client executives, was formed in 2005 to develop studies that provide insights into consumer viewing habits and help Nielsen sharpen the methodologies it uses to measure audiences across a growing array of media. In addition to funding the study, Nielsen Media Research (like The Hollywood Reporter a unit of the Nielsen Co.) will help recruit the consumer panels, which will be comprised of former participants in Nielsen’s national TV ratings panel.
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