by Marc Cohen
In my post yesterday I stated that ‘recorded music is the best portable media experience’. This was not a good expression of what I meant.
What I should have written is: Ad-supported recorded music is the medium that goes where the listener goes and so is the best medium for advertisers to reach a busy, multi-tasking audience such as teenagers.
The proof is in the chart below, which is from the High School Media Too: A School Day in the Lives of Fifteen Teenagers report produced by the Ball State University Center for Media Design.
Look at how time spent with music is almost evenly divided between home, travel, school and other. No other medium even comes close.