Modern Metrix http://mmx.typepad.com/mmx/2008/06/bsu-is-to-launch-media-behavior-institute.html

MediaPost:

“In what may be an industry first, a leading research and consulting group has teamed up with a renowned American university to launch a new privately-held media research company that will utilize state-of-the-art methods to track consumer media behavior. The Media Behavior Institute (MBI), was unveiled by Mike Bloxham, director of insight and research at the Center of Media Design at Ball State University during an opening keynote at Wednesday’s session of the Advertising Research Foundation’s audience measurement conference in New York.”

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