The Green Room http://stevecarter.typepad.com/thegreenroom/2008/11/ball-state-university-center-for-media-design-recently-surprised-marketing-agencies-looking-to-reach-teens-ages-15-17-they-f.html

by Steve Carter

Ball State University center for media design recently surprised marketing agencies looking to reach teens ages 15-17. They found that teens actually prefer to get marketing messages via direct mail. –

58% of teens surveyed have been influenced by direct mail to make a purchase.

-42% of teens surveyed have been influenced by email to make a purchase.

-13% of teens surveyed were influenced by text messaging to make a purchased.

I’m a little shocked that direct mail still has that kind of power to influence almost 3/5 of the teens surveyed. I wonder if this is the last generation to be greatly influenced by direct mail? Do your students connect or ever comment on your ministry or business’ direct mailing? Why? What kibds of things do they say? Are your mailings more geared for the parents or students? In your opinion, what makes a great mailing? I’d love to hear…

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