AdAge

NEW YORK (AdAge.com) — Virtually all parties involved agree the current broadcast advertising model is broken, or at the very least inadequate. What they don’t yet agree on is the solution, leading to mass confusion as networks scramble to create their own measurements in a race to develop a standard for counting those precious eyeballs. Please go here  to read the full article. [Note: User registeration and purchase will be required on the site.]

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