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Media Online Watch http://www.mediaonlinewatch.com.au/index.php/preferred-channels-for-promotional-messages-by-age/

by josephjaramillo

18-34 doesn’t make sense as a group. I’d rather see 18-24, 25-34.For the collaborative study with Center for Media Design, it made sense to use a slightly broader age group in order to merge our insights with their observational data. As you might imagine, following people around all day is a slightly larger undertaking than collecting survey data, so this was necessary in creating personas that include both attitudinal information and data on real-world media exposure. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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