18-34 doesn’t make sense as a group. I’d rather see 18-24, 25-34.For the collaborative study with Center for Media Design, it made sense to use a slightly broader age group in order to merge our insights with their observational data. As you might imagine, following people around all day is a slightly larger undertaking than collecting survey data, so this was necessary in creating personas that include both attitudinal information and data on real-world media exposure.That said, we do have the attitudinal data people are asking about. Here are two charts showing preferences for where consumers want companies to send them permission-based promotions and unsolicited promotions. This is not the same as driving purchases, which is referenced in the report… we have that data in smaller age chunks also, I just need to compile it. Enjoy!
Data for opt-in promotions: http://www.mediaonlinewatch.com.au/index.php/preferred-channels-for-promotional-messages-by-age/