Center for Media Research

by Jack Loechner

ExactTarget’s 2008 Channel Preference Survey of 1,500 internet users ages 15 to 65 reports that people communicate more frequently and via more channels than ever before. Not surprisingly, a majority of people prefer to communicate with friends and family via the phone rather than email. This preference is positively correlated with age.
Surprisingly, though, says the report, are the survey results showing that 8% of those over 65 use SMS, and 4% subscribe to social networks! Another surprising data point is that 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS.

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