Emerging Media and the Market http://abyrd2.blogspot.com/2008/11/social-network-vs-e-mail-marketing.html

by Amanda Byrd

Social networking is one of the more effective methods of marketing to develop in recent years. By 2011, it is projected that this sector will hit $2.5 billion at an increase of 180%. When done effectively, it can be an effective tool for marketers to promote their companies. It is simple, cheap, and does not require a large time investment. It is not for all businesses, however, and some drawbacks include a perception that social network marketing is not professional and that you may not be able to adequately reach your target market through this method.

Email Marketing – it’s not sexy, but it is effective. Here are five reasons why according to E-Consultancy:

1. Email can help you achieve your business goals
2. Keeping customers in the loop = happy customers
3. It’s more cost effective anyway: offline direct marketing is more $$
4. Customer intelligence: it is highly targetable
5. Improved overall online marketing

Email marketing has more benefits overall according to a study by ExactTarget. An excerpt from the study states that, “18- to 34-year-olds claim they are more likely to be influenced to make purchases based on e-mail marketing messages and direct mail than marketing messages on social networks,” said Mike Bloxham, director, insight and research, Ball State University’s Center for Media Design. “It is too easy to assume that the media consumers choose for their own news, information and entertainment are, by default, the best media to use for marketing messages. This is a dangerous assumption to make in a time when consumers are becoming increasingly aware of their level of control over their media experiences.” This is attributed to the fact that most consumers believe that communication channels such as social networks, SMS, etc. are off-limits to marketers and private.