AAF SmartBrief http://www.smartbrief.com/news/aaf/storyDetails.jsp?issueid=C6B69571-9448-4EA2-A9F7-13B983896F0B&copyid=D92CB3E3-4E0B-46A8-BAA4-78FFE83885B5

A study of the media habits of four individuals during one week last month for Adweek by Ball State University’s Center for Media Design shows the challenges facing marketers and agencies who are trying to predict and understand media behavior in a multiplatform world. “It’s not a question of whether consumers will take advantage of all the different media options they have,” said Michael Bloxham, director of insight and research at the CMD. “It’s a question of at what rate they’ll do so.”