Media Magazine

by Mike Bloxham

As a general rule, we like to think of ourselves as individuals who make our own choices and decisions. Sure, we’re informed by the factors around us, but, ultimately, we’re independent of them. Mavericks, if you will. The reality, of course, is far less simple. Many of our choices are heavily influenced – if not predetermined – by what we have been exposed to throughout our lives by family, friends and others around us. Leaving aside for now that, by definition, we can’t all be mavericks, just how maverick can we be?

Extend this question to our media choices, and I can’t help but wonder how much of our media behavior is self-determined, how much our peers influence and how much is basically inherited. The concept of hand-me-down media surely must have some mileage.

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