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by Mike Bloxham

In last week’s column, I wrote about the possibility of President Obama’s enabling a genuinely participatory democracy that would positively impact news media consumption.  I also pontificated on the inevitability of the Inauguration setting records for viewing, streaming, listening and readership.
Little did I know.
 

 

As I sit in my hotel room at 2 a.m., various sources have reported and more have yet to do so.  By the time you read this, you will probably have read other reports of the viewing figures for all the major TV outlets covering the Inauguration. But more remarkable than the likes of CNN possibly achieving its highest TV ratings ever is that company’s staggering achievement in the number of live video streams it served during the day.

Having set a record on Election Day of 5.3 million live video streams, that was blown out of the water early in the day. Here’s how the day panned out:

11:45 a.m ET. – According to early data, as of this time yesterday, CNN.com Live had served 13.9 million live video streams globally since 6 a.m. (Source: Omniture Site Catalyst, global). 

1 p.m. ET- According to early data, as of this time yesterday, CNN.com Live had now served more than 18.8 million live video streams globally since 6 a.m. (Source: Omniture Site Catalyst, global). Additionally, CNN.com Live estimates it served more than 1.3 million concurrent live streams during its peak, which occurred immediately prior to President Obama’s inaugural address. (Source: Internal CDN monitoring data). 

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