You are currently browsing the daily archive for 03/01/2009.

TV Week

by Daisy Whitney

An oft-heard phrase in the advertising business is, “It’s all about the consumer.” That will be the mantra at the American Association of Advertising Agencies conference, which is hosting local New Orleans consumers on its panels as part of the trade group’s reality check.

“Unlike conferences we’ve had in the past, which started and ended with industry people talking, this year’s conference begins with a trio of live consumer focus groups: young people, baby boomers and women,” said Kipp Cheng, senior VP of communications for the 4A’s. “Each segment that follows the consumer panels will respond, in one way or another, to what the consumer panels had to say.”

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Media Magazine

by Steve Smith

Even though nobody seems to know exactly what “high-definition” actually means, American gadgeteers and marketers apparently lust for turning that technology “one louder” in every pursuit. The cult of high definition is upon us. Everywhere we look (indoor or out), and everywhere we listen, hd is the new “all new and improved,” the new “digital,” the new sticker applied to all products to define that next level of inevitable technical perfection –
the new “11.”

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Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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