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Television Broadcasthttp://www.televisionbroadcast.com/article/77086

by Deborah D. McAdams

NEW YORK: TV remains the top video platform in the country, the latest study shows, but ad dollars continue migrating to the Web.

A new study of video viewing from Nielsen indicated “young” baby boomers watched the most video and most of it on TV. “Young” in this case refers to people 45-to-54, while advertisers are typically 18-to-34-year-old males. However, the results indicated that “TV in the home still commands the greatest amount of viewing, even among those ages 18 to 24.” Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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