Media Management and Sales Musingshttp://mediamanagementmusings.blogspot.com/2009/03/young-boomers-watch-95-hours-of-video.html

When I was looking at tvweek’s website this article stood out. The headline alone was astonishing. I found it interesting that people from the ages of 45-54 watch more than 9 1/2 hours of television per day while other age groups average about 8 1/2. That seems like so much tv for one day but when I was thinking about it I thought of when I watch a game on tv. By the time the game is over its three hours later. Putting it in terms of what you watch doesn’t seem as bad as when you break it down to hours. The article also discusses how we are exposed to 72 minutes of television advertising. Since the research showed that 99% of video consumption is watched on traditional TVs and even 98% of 18-24 year olds’ video consumption is seen on televisions. It sure sounds to me like television isn’t going anywhere anytime soon.

March 26, 2009 10:35 AM

By Jon LaFayette

Live viewing on television still is the dominant form of video consumption in the United States.

A new study conducted by Ball State University’s Center for Media Design and Sequent Partners for the Nielsen-funded Council for Research Excellence, found that 99% of video consumption on televisions, the Web and mobile is on traditional TVs. Even among adults 18 to 24, 98% of video is seen on televisions.

The figures confirm numbers generated by other forms of measurement by Nielsen.
Live TV was the top way video was consumed, followed by DVDs, with digital video recorders third.

http://www.tvweek.com/news/2009/03/young_boomers_watch_95_hours_o.php

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