Smart Briefhttp://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=2C6FEC3E-2082-4E2F-8BC5-50C92C1744A4©id=0ABF9B5D-D933-4CDD-806A-F5AF380FDEB8

The average American adult is exposed to various screens — TV, personal computers, cell phones, video games, GPS units and more — for about 8.5 hours every day, according to a Nielsen-backed study conducted by Ball State University’s Center for Media Design. The study followed 350 test subjects and tracked their viewing instead of using the traditional method of allowing subjects to report on their media consumption. Adults ages 45 to 54 spend on average one hour per day more with screens than others. New York Times, The (03/26) USA TODAY (03/26)

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