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Business 24-7http://www.business24-7.ae/articles/2009/3/pages/28032009/03292009_2795996b447c42318cfc75963f97073b.aspx

by Vigyan Arya

Adults between the ages of 18 and 35 are exposed to as much as 8.5 hours of digital broadcast daily, according to a recently-concluded study by the Council for Research Excellence, a group funded by Nielsen.

The survey conducted by Ball State University’s Centre for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use. Read the rest of this entry »

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Asia Onehttp://digital.asiaone.com/Digital/News/Story/A1Story20090329-131843.html

WASHINGTON (AFP) – Adult Americans spend an average of more than eight hours a day in front of screens — televisions, computer monitors, cellphones or other devices, according to a new study.

The study also found that live television in the home continues to attract the greatest amount of viewing time with the average American spending slightly more than five hours a day in front of the tube. Read the rest of this entry »

The Kansas Progresshttp://kansasprogress.com/wordpress/index.php/2009/03/29/americans-spend-eight-hours-a-day-on-screens/

AFP:

Adult Americans spend an average of more than eight hours a day in front of screens — televisions, computer monitors, cellphones or other devices, according to a new study.

The study also found that live television in the home continues to attract the greatest amount of viewing time with the average American spending slightly more than five hours a day in front of the tube.

The figure drops to 210 minutes a day of average TV viewing time among 18-24 year olds but rises to 420 minutes a day among those aged 65 and older.

The “Video Consumer Mapping” study was conducted by Ball State University’s Center for Media Design (CMD) and Sequent Partners for the Nielsen-funded Council for Research Excellence (CRE).

Savvy Strategyhttp://sherylvictor.wordpress.com/2009/03/30/study-tv-is-still-king/

by Sheryl Victor

Nielsen and Ball State University’s Center for Media Design and Sequent Partners for the Council for Research Excellence, just released a study, after spending $3.5 million, to tell us that TV is still King. It’s an interesting week to release this study, since the National Cable Television Association convention starts this week in Washington, D.C., which yours truly will be happily attending. Read the rest of this entry »

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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