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EarthTimes

FLORHAM PARK, N.J., April 23 /PRNewswire/ — OTC Perspectives – a new division within the leading pharmaceutical conference and consulting company DTC Perspectives Inc. – has announced the finalists for the 2009 OTC National Advertising Awards. Among the leading healthcare brands named as finalists are Aleve, Benadryl, Claritin, Mucinex, MiraLAX, Neutrogena, and Zyrtec (see details below).

All winners of OTC National Advertising Awards will be announced June 4, 2009, at a celebratory reception at the debut OTC National Conference (June 4-5 in Boston). Among the highlights of the conference are keynote addresses by Rex Briggs, author of the acclaimed marketing book “What Sticks”; Mike Bloxham, from the Center for Media Design at Ball State University; and Bob Garfield, who will address the “Brave New Media World.”

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BizReport

by Kristina Knight

Don’t flip that remote just yet. Online video may be a hot commodity but marketers shouldn’t count out television advertising, especially as part of a cross promotional campaign. According to a recent report from the Council for Research Excellence (CRE) by Ball State University’s Center for Media Design (CMD) and Sequent Partners young baby boomers are still consuming most of their weekly video from television sources.

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Television is still the dominant outlet for video broadcasts, according to recent statistics released by the Council for Research Excellence, a group funded by Nielsen Media Research. But, with the popularity of rebroadcast Web sites such as Hulu.com, some experts say there may be a question of how long traditional television can stay on top.

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Center for Media Research Brief

by Jack Loechner

The new Video Consumer Mapping (VCM) study for the Council for Research Excellence (CRE) by Ball State University’s Center for Media Design (CMD) finds that younger baby boomers (age 45-54) consume the most video media, and confirms that traditional live television remains the “800-pound gorilla” in the video media arena. The VCM study generated data covering more than three-quarters of a million minutes and a total of 952 observed days.

In addition to the revelation that consumers in the 45-54 age group average the most daily screen time (just over 9 1/2 hours), the VCM study found the average for all other age groups to be strikingly similar at roughly 8 1/2 hours, although the composition and duration of devices used by the respective groups throughout the day varied.

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Advertising South Florida: Your Media Guide

The new Video Consumer Mapping (VCM) study for the Council for Research Excellence (CRE) by Ball State University’s Center for Media Design (CMD) finds that younger baby boomers (age 45-54) consume the most video media, and confirms that traditional live television remains the “800-pound gorilla” in the video media arena. The VCM study generated data covering more than three-quarters of a million minutes and a total of 952 observed days.
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Four Screens Media

A year long Video Consumer Mapping study, for the Nielsen funded Council for Research Excellence (CRE) and conducted by Ball State University’s Center for Media Design (CMD) and Sequent Partners, took a look at how people consumed media by watching their behavior.  The study focused on how consumers are exposed to all media, providing a more balanced view on how much media is consumed by type.  The full press release is here.

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NAB 365

The Kansas City Star (Kansas City, Missouri)

April 13, 2009 Every generation has its cultural touchstones — those shared media moments on radio or TV that help define individuals as part of an age: Franklin D. Roosevelt and the “day that will live in infamy.” Read the rest of this entry »

Discovery – Planet Green

By Sara Novak

I have no right to scream fowl when it comes to how much of my time is spent in front of a screen. I’m a writer and I spend more time than I would ever like to admit with my finger tips glued to a keyboard. But when you do see the numbers, like in a new Video Consumer Mapping study, they are pretty staggering. Read the rest of this entry »

California Chronicle

By Eric Adler, The Kansas City Star, Mo.

Apr. 12–Every generation has its cultural touchstones — those shared media moments on radio or TV that help define individuals as part of an age:

Franklin D. Roosevelt and the “day that will live in infamy.”

The Beatles rocking “The Ed Sullivan Show.”

“The Brady Bunch.”

The last episode of “Seinfeld.”

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20 plus 30 consulting

by Dick Stroud

April 10 – Matt Thornhill’s excellent newsletter about Boomers referenced the Video Consumer Mapping Study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University’s Center for Media Design. This is no quick PR generating study but a $3.5 million year research project.

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Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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