Nielsen Wire

A pioneering Video Consumer Mapping Study conducted on behalf of the Nielsen-funded Council for Research Excellence by the Ball State University Center for Media Design and Sequent Partners examined the current state of video media use by age group. Can you tell which of the following statements are true—or merely the media equivalent of “urban myths?”

TAKE OUR QUIZ

1 – TV Viewers are increasingly likely to switch channels when a commercial comes on.

True
False

2 – Internet has overtaken TV as the most popular of the three screens (TV, Internet, Mobile).

True
False

3 – Millennials spend more time watching video media than any other age group.

True
False

4 – The typical viewer logs more than eight hours a day of daily screen time.

True
False

5 – Computers have replaced radio as the second most popular media activity.

True
False

6 – Viewers watch more than one hour of TV commercials and promotions per day.

True
False

7 – On average, a Millennial will spend more than two hours a day watching computer video.

True
False

8 – Video-capable mobile phones now command the majority of viewing time for consumers ages 18-24.

True
False

Learn more about the study in the latest issue of Consumer Insight.

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