This study was conduced by Ball State University’s Center for Media Design & Sequent Partners for the Nielsen-funded Council for Research Excellence. It was explained that this was not a study about TV or the web or any other medium – it’s about how, where, and how often and how long people are exposed to all media.
The study found that people aged 45 to 54 averaged the most average screen time at just over nine-and-a-half hours. The study did not include anyone under the age of 18.
Among the findings:
● Adults spend an average 142 minutes a day in front of computer screens.
● Adults spend an average 20 minutes a day engaged with mobile devides with the highest usate – 43 minutes a day – amont the 18-24 age group.
● Adults spend an average of 6.5 minutes a day with videogram consoles with the number rising to 26 minutes a day among those aged 18-24.
Not all time spent in front of “screens ” is wasted of course. A lot is necessary and many “screens” help us save time.
Here’s why I’m relaying the above findings, however.
When asked to name what wastes our time, most of us think of traditional time wasters (which we’ve talked about in previous posts). The evolution to “screens” has happened so quickly that it’s important for us to realize how seductive and time-consuming “screens” are. They are so addictive that they encourage us to spend more and more time and they become major time wasting habits:
● “Stay tuned for the news at 10.”
● “I’ve got to take this phone call.”
● “I wonder if my ‘friends’ are looking for me on Facebook, LinkedIn, Twitter.”
● “I’ve got to check my e-mail.”
Realizing this, I repeat what I said in a previous post and that’s that it’s important to SCHEDULE time for “screens.” If you don’t schedule time, the “screens” that surround you will seduce you to spend more and more time and you’ll wonder why you didn’t get the priorities done in your day.
How do you feel about this? I’d love to hear from you.