EarthTimes

FLORHAM PARK, N.J., April 23 /PRNewswire/ — OTC Perspectives – a new division within the leading pharmaceutical conference and consulting company DTC Perspectives Inc. – has announced the finalists for the 2009 OTC National Advertising Awards. Among the leading healthcare brands named as finalists are Aleve, Benadryl, Claritin, Mucinex, MiraLAX, Neutrogena, and Zyrtec (see details below).

All winners of OTC National Advertising Awards will be announced June 4, 2009, at a celebratory reception at the debut OTC National Conference (June 4-5 in Boston). Among the highlights of the conference are keynote addresses by Rex Briggs, author of the acclaimed marketing book “What Sticks”; Mike Bloxham, from the Center for Media Design at Ball State University; and Bob Garfield, who will address the “Brave New Media World.”

“The delegates attending the OTC National Conference will determine the winners for Best Branded TV Campaign,” Bob Ehrlich, CEO of DTC Perspectives noted. Independent expert panels determined award winners in other categories.

“We congratulate the finalists for their creative, effective campaigns,” said OTC Perspectives Magazine editor Mark Tosh.

Finalists for each of the categories are listed below:

Best Branded TV Finalists*

Brand Manufacturer Advertising Agency

Aleve Bayer Energy BBDO

Benefiber Novartis Consumer Health Euro RSCG

Benadryl McNeil Consumer HealthcareJWT New York

Claritin Schering-Plough Euro RSCG Tonic

EnsureAbbott Nutrition Abelson Taylor

MiraLAX Schering-Plough Merkley & Partners

Mucinex Reckitt Benckiser Reckitt Benckiser

NeutrogenaNeutrogenaRoberts & Tarlow

SkinID

Sarna Steifel Laboratories Adair Greene McCann

Theraflu Novartis Consumer Health Saatchi & Saatchi

Consumer Health +

Wellness

*Winners to be Selected by OTC National Delegate Vote on June 4, 2009

Best Branded Print – Top 3 Finalists

Brand Manufacturer Advertising Agency

Claritin Schering-Plough Euro RSCG Tonic

Mucinex Reckitt Benckiser Reckitt Benckiser

ZYRTEC McNeil Consumer JWT New York Healthcare

Best Branded Integrated Finalists – Top 3 Finalists

Brand Manufacturer Advertising Company

Benadryl McNeil Consumer JWT New York Healthcare

Claritin Schering-Plough Euro RSCG Tonic

Mucinex Reckitt Benckiser Reckitt Benckiser

About The OTC National Conference

The OTC National is the premier marketing conference for healthcare marketers and is designed to deliver actionable insights and unprecedented networking opportunities to delegates.

For more information about the OTC National Advertising Awards, or to register for the conference, contact Scott Ehrlich, Director of Business Development, at 770-559-0702 / scott@dtcperspectives.com or visit http://www.otcperspectives.com.

SOURCE The OTC National Conference

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