FLORHAM PARK, N.J., April 23 /PRNewswire/ — OTC Perspectives – a new division within the leading pharmaceutical conference and consulting company DTC Perspectives Inc. – has announced the finalists for the 2009 OTC National Advertising Awards. Among the leading healthcare brands named as finalists are Aleve, Benadryl, Claritin, Mucinex, MiraLAX, Neutrogena, and Zyrtec (see details below).
All winners of OTC National Advertising Awards will be announced June 4, 2009, at a celebratory reception at the debut OTC National Conference (June 4-5 in Boston). Among the highlights of the conference are keynote addresses by Rex Briggs, author of the acclaimed marketing book “What Sticks”; Mike Bloxham, from the Center for Media Design at Ball State University; and Bob Garfield, who will address the “Brave New Media World.”
“The delegates attending the OTC National Conference will determine the winners for Best Branded TV Campaign,” Bob Ehrlich, CEO of DTC Perspectives noted. Independent expert panels determined award winners in other categories.
“We congratulate the finalists for their creative, effective campaigns,” said OTC Perspectives Magazine editor Mark Tosh.
Finalists for each of the categories are listed below:
Best Branded TV Finalists*
Brand Manufacturer Advertising Agency
Aleve Bayer Energy BBDO
Benefiber Novartis Consumer Health Euro RSCG
Benadryl McNeil Consumer HealthcareJWT New York
Claritin Schering-Plough Euro RSCG Tonic
EnsureAbbott Nutrition Abelson Taylor
MiraLAX Schering-Plough Merkley & Partners
Mucinex Reckitt Benckiser Reckitt Benckiser
NeutrogenaNeutrogenaRoberts & Tarlow
SkinID
Sarna Steifel Laboratories Adair Greene McCann
Theraflu Novartis Consumer Health Saatchi & Saatchi
Consumer Health +
Wellness
*Winners to be Selected by OTC National Delegate Vote on June 4, 2009
Best Branded Print – Top 3 Finalists
Brand Manufacturer Advertising Agency
Claritin Schering-Plough Euro RSCG Tonic
Mucinex Reckitt Benckiser Reckitt Benckiser
ZYRTEC McNeil Consumer JWT New York Healthcare
Best Branded Integrated Finalists – Top 3 Finalists
Brand Manufacturer Advertising Company
Benadryl McNeil Consumer JWT New York Healthcare
Claritin Schering-Plough Euro RSCG Tonic
Mucinex Reckitt Benckiser Reckitt Benckiser
About The OTC National Conference
The OTC National is the premier marketing conference for healthcare marketers and is designed to deliver actionable insights and unprecedented networking opportunities to delegates.
For more information about the OTC National Advertising Awards, or to register for the conference, contact Scott Ehrlich, Director of Business Development, at 770-559-0702 / scott@dtcperspectives.com or visit http://www.otcperspectives.com.
SOURCE The OTC National Conference
