by Mike Bloxham

An interesting conversational undercurrent seemed to be doing the rounds Monday at the Email Insider Summit amid the balmy groves of Captiva Island. Amid the various interchanges with various email aficionados, I found myself in a fair few unrelated conversations about the forthcoming resurgence of embedded video within emails.There is clearly a consensus that with the improvements in the technology, the related lowering of production costs and the increased incidence of household broadband penetration, the market is about ready to re-visit something that has been tried in the past but with less than stellar results.

Add to this that many more consumers are viewing video online than previously and it is interesting to ponder just how many case studies of email campaign incorporating video and research into consumer acceptance we’ll be reviewing at Captive next year.

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