Internet Innovation Alliance

Computing has displaced radio as the number 2 media activity. Radio is now number 3 and print is number 4. (page 32)

The degree of concurrent screen media exposure (i.e. media multitasking, where consumers are using multiple screen media platforms) is equivalent for all age groups under the age of 55. (page 25)

Among those 18-24, TV accounts for more than 98% of screen time, while watching video on the Internet accounts for only 0.5%. (page 27)

Consumer screen media time was highest among consumers age 45-54, who had on average 9 hours and 34 minutes of screen time.

All other age groups were roughly similar (around 8 hours and 30 minutes), although the composition of various screen types varied across age groups. (page 20)

Consumers age 45 and under averaged 49 minutes of web time and 37 minutes of email time daily. (page 22)

Bloxham, Mike, Michael Holmes, Bill Moult and Jim Spaeth. “Video Consumer Mapping Study.” Committee for Research Excellence, Center for Media Design (Ball State University) and Sequent Partners. March 26, 2009.