Interactive TV Today

By tracyswedlow

–Plus ActiveVideo Networks’ Edgar Villalpando Proposes a New Holiday Tradition: iTV Thursday

[itvt] has just published the latest edition of Rick Howe’s regular column, The iTV Doctor Is In! This week, the iTV Doctor, along with Will Kreth, senior director of advanced video strategy at Time Warner Cable and founder of OEDN (the OCAP/EBIF Developer Network), and Mike Bloxham, director of insight and research at Ball State University’s Center for Media and Design, project themselves into the future and attempt to answer the question: What was the single most significant factor that led to interactive TV’s success in 2012?

In addition, [itvt] blogger, Edgar Villalpando, SVP of marketing at ActiveVideo Networks, proposes that we institute a new holiday tradition–iTV Thursday–alongside Black Friday and Cyber Monday. “iTV Thursday is based on the proposition everyone watches television on Thanksgiving,” he explains. “Norman Rockwell’s family might have gathered gap-toothed and wide-eyed around that big turkey on the dining room table, but today’s family more likely gathers around the 50-inch Panasonic widescreen.”

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