Research and Markets has announced the addition of eMarketer’s new report “The Digital Home: Emerging Trends in TV/PC Viewership” to its offerings.

In a release, Research and Markets noted that report highlights include:

The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7 percent decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics Association (CEA) forecasts a slight uptick (up 0.6 percent) in 2010, to $166 billion in revenues.

Among the hottest new products now available are Internet-enabled television sets (IETVs) that connect directly to the Internet, without the use of a media adapter. A CEA survey taken in December 2008 found that about one-half of online adult respondents said they were likely to buy in IETV. Manufacturers now include LG Electronics, Samsung and Sony. Behind them are content and hardware players such as Yahoo!, Intel, MySpace, Netflix and Amazon, all working to provide some form of acceptable interface and content.

Americans are watching more TV than ever, and also more online video, Nielsen reports. Average TV consumption reached an all-time high in Q2 2009, to 141 hours per month, up 2.4 percent from Q2 2008. Timeshifted TV viewing continues to grow (up 57.9 percent in the same period), as does watching video online (up 62.7 percent). Attitudinal data from other surveys shows most respondents prefer to watch TV shows on TV sets, although they would give up their TV service if all their favorite shows were available online.

Marketers must start planning for the convergence of TV and the Web, as it gathers steam into 2010 and beyond. Applications now working on smartphones can be reprogrammed for the biggest screen in the house. More importantly, consumers’ said mistrust of online video advertising may dampen, if not dissipate, when they watch it on their TV set. The medium still influences the reception of the message.

Companies Mentioned:

– Ball State University’s Center for Media Design

– Broadband Forum

– comScore Inc.

– Council for Research Excellence

– eMarketer

– E-Poll

– Frank N. Magid Associates

– Harris Interactive

– Ipsos MediaCT

– iSuppli Corp.

– Knowledge Networks Inc.


– MarketingSherpa

– Metacafe Inc.

– Mintel International Group

– Multimedia Research Group, Inc.

– Nielsen Online

– PermissionTV

– Pew Internet & American Life Project

– Point Topic

– Sequent Partners

– SNL Kagan

– Strategy Analytics

– The Nielsen Company

Report information: l_home

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